Instagram, the social network founded by Mark Zuckerberg, is moving to support Facebook apps on its platforms.
The social network is making the move after a series of changes to how Instagram works, which led to a flood of complaints from developers and users.
Facebook has also added the ability for developers to use the platform for advertising purposes.
The changes were announced Monday in a post on Instagram’s developer site, which also explains that users can still create apps for Instagram using the same APIs and content they use on Facebook.
The announcement follows a similar announcement by Facebook in April that apps would be able to work with Instagram on Android and iOS.
But Facebook said it would only support apps that use the same Instagram SDK, as well as its own ad tech.
Instagram has also been pushing out its own ads on mobile, but the new changes will allow it to integrate with other platforms like Facebook’s News Feed.
Facebook’s move comes as Instagram’s mobile ad sales continue to fall.
The company is seeing more and more users not only turn to its mobile-first app, but also to other platforms, including Instagram’s own video app.
Instagram says that its video ads will reach 20 percent of the U.S. audience in 2018, up from 11 percent in 2017.
The news is a welcome one for the company, which had been hoping to bring its video advertising business to the mainstream.
But it will be a long road to success for the mobile ad platform.
Instagram will have to figure out a way to make video ad revenue sustainable.