Apple is reportedly spending $2.3 billion to purchase AdSense, one of the top advertising platforms on Apple’s video streaming service, according to a report from AdAge.
The purchase is part of a larger $1.4 billion buyout of the video ad platform by Apple, which is also spending $1 billion on the company’s mobile ad platform.
Ad Age also reports that Apple has spent a total of $4 billion on ad technology over the past three years, including $1bn on AdSense.
The ad tech company’s overall ad spending was up by $1 million in the last quarter, while its mobile ad spending rose by $4 million.
The acquisition will be Apple’s first major acquisition of ad tech.
The company previously acquired online ad company AdSense in 2011 for $1, and the deal will allow Apple to build an ad platform for YouTube.
Apple is also said to be investing $1billion to expand its ad platform to the iPhone and iPad, including the purchase of AdSense to create a video ad service for the device.
Apple is also looking to buy ad tech startup iAd, which makes AdSense-based mobile ads, and to buy video advertising service Aereo, which offers a streaming video service.
Apple has been buying up ad tech startups since the start of the year.
In April, the company acquired advertising technology startup NextVideo, which was behind an ad campaign aimed at targeting young people.