Google will launch a new advertising platform called Ads for Android.
The new platform will allow Google to better serve ads to users, such as video, music and maps, according to a press release.
Ads for Google will allow advertisers to target specific adverts for specific audiences, as well as display adverts on websites.
Google will provide developers with SDKs for the new platform and developers will be able to build and run apps that integrate Ads for the platform, according the release.
Google is partnering with two leading ad tech companies to offer Ads for Ads for android, including AdMob, which is based in Seattle, the company said.
“AdMob is working with Google to enable developers to target ads to a wider audience and make advertising more intuitive and personalized for consumers and advertisers,” AdMob said in a statement.
“We believe the AdMob platform will provide Google with an opportunity to grow advertising in India and will be a valuable addition to its ad platform portfolio.”