The internet has revolutionised how we interact with the world, but many of the sites we use have come to rely on the internet to sell us things.
Now, they’re turning their attention to the next generation of online advertising – and they’re coming up with some new tricks to do it.
Facebook is starting to see some success with the new advertising model, as it seeks to expand its reach to a wider audience.
This year, it has begun to show ads that are branded to reflect its interests, including its news feed.
And it has been able to create a new genre of social media ads – the political advertising magnet.
Here are some of the more interesting things that Facebook is trying to do with the ads it’s showing these days.
The political advertising magnets