In the last month, Facebook has launched its social media ad campaign “We’re Not the Caged Bird,” a campaign that includes a message that’s both humorous and ironic.
“We don’t like to see the media using our work in a way that reflects who we are or our values,” says the ad campaign’s co-founder and co-CEO, Matthew Caughey.
“But if we see this type of message used in a negative way, it really sets a tone for the media that they need to think twice before using our product.”
Facebook is also rolling out its own social media campaign, “Fancy,” that has a similar tone.
The ad campaign is being promoted by a group of women who are calling themselves “The Fancy Women,” and the message is intended to raise awareness of the issue of domestic violence against women, particularly women of color.
While Caughers comments about the ad have been described as a “joke,” the group has garnered a huge amount of attention on social media and are doing everything in their power to make their message clear to Facebook users.
As the campaign goes live, Facebook’s internal ad platform, AdWords, is rolling out a new campaign, a new “social media targeting” campaign, and several other new ads that will be targeted specifically to the Fancy Women.
“It’s very exciting that we have a bunch of female activists working with us to help create and implement the campaigns,” Caugher says.
“That means we’re able to leverage our resources to really make a difference.”
But Facebook’s social media strategy has the potential to have a huge impact on the media landscape.
Caughays team, including Caughes wife and the CEO of Facebook, are working on a campaign to target “Cultural Marxists” and “White Supremacists” as well as “Black Lives Matter” and the Black Lives Matter movement.
This includes targeting individuals based on their race, gender, sexual orientation, age, ethnicity, and nationality.
Facebook is rolling these out as part of the company’s efforts to address the problems that plague the world.
Cauches team is also working with the United States Department of Justice to develop “Sociological Analysis” ads that would target “the social justice warriors,” a group that includes some of the same groups as the Fancy women.
“Sci-fi fiction is a perfect vehicle for that,” Cauchews wife, Hannah Caughe, told VICE News.
“This is an industry that is saturated with misinformation and we need to combat that.”
“Solutions don’t come from one person,” she added.
The Fancy Women have a simple goal.
They want to change the way people see social media.
The idea is to make the people who work in social media more aware of what the ads say, and to encourage people to check their Facebook news feed to see if the ads are being shared by others.
“The real work begins when people have the tools to see what is being shared and then make their own decisions,” Caughhey says.
For the FancyWomen, their goal is to help them make a change.
“Our mission is to create an environment where the world will be a better place,” says Hannah Caughhe.
“Social media has a lot of power to create a better world.”
And the idea is, Facebook could be a key part of that.
“I’ve been thinking about this for a long time and this is what drives me every day,” Coughhes wife said.
“Because the future is always on the horizon.
This is our moment.”
“Cauches” goal is simple.
It’s to change people’s minds about Facebook and the media.
“There is a lot more power in one person, to change what people see,” Coughes says.