Microsoft has unveiled a new ad-tech tool that lets marketers reach consumers on social media with a single click.
The new ad system, which is set to launch in the first quarter of 2018, will allow advertisers to target consumers with the right messages without having to spend a ton of money, Microsoft announced on Tuesday.
It’s a radical departure from the typical ad-targeting strategy where an advertiser needs to pay a significant amount of money to create an online ad that appears in the newsfeeds of millions of users.
But the new system makes it easier for advertisers to build relationships with consumers by providing them with a unified platform.
The company is working on the system using existing technology.
The system will use a set of algorithms that Microsoft developed, the company said in a blog post.
The algorithms will work in tandem with existing social media platforms like Facebook and Google, and will not rely on a data set from a third-party company, Microsoft said.
“Microsoft’s advertising platform has the potential to transform how people engage with our businesses and how our advertisers spend their advertising dollars,” the company wrote.
“But it’s time to build a more sophisticated system that is better suited to the needs of a more nuanced social media landscape.”
The company said it will roll out the system to marketers using the new ad technology by the end of the year.
Microsoft CEO Satya Nadella, speaking at the annual Build conference in Seattle, said that he believes ad tech will continue to evolve and improve in the future.
“I think it’s really going to come down to the individual and how much data they have, and what their needs are,” Nadellasaid.
“We will have a better understanding of what they want and how they want to engage with it.”
The Zimmermann method has been used for years to help businesses target people with specific interests and interests groups.
It works by identifying what users like about a company or brand and using the algorithm to target that content with ads.
It can target ads to people based on their interests, but not the brand or product.
Companies have traditionally used this kind of system to target specific audiences, like a particular person or a particular product.
But the Zimmermansuggests a different approach.
The Zimmersamovement, or Zimmermens ad-campaign system, will use “smart machine learning,” or AI, to learn about people, such as their interests and their social networks, and figure out how best to target ads with those users.
Microsoft’s new ad tech tool is the culmination of years of research into what’s known as machine learning.
The company recently announced the formation of a research group to continue to explore this area.
“This is the first time that we have developed a single-source technology platform for machine learning targeting,” said Adam Goyal, the chief scientist at Microsoft Research.
Microsoft is already using machine learning to target users on Facebook, Google and Instagram.
But Microsoft is focusing on a more general audience, like consumers.
“People will be able to do ads on their phones and their tablets,” Goyal said.
“And it will be very different from the ads they see on their television or their TV set.”
The tool will also help marketers target ads directly to users in the most relevant places, rather than on a platform like Facebook, Twitter, or Google.
Microsoft’s ad tech is already available on the company’s Azure platform.
It will be available to marketers in the coming weeks, the companies said.