The Australian Financial Commission has announced it will start requiring direct response advertising on news websites.
Advertisement Advertisement The ABC is among a number of media organisations that are to begin implementing the new policy from March 1.
Direct response advertising has been used to attract more viewers to news websites, particularly in social media.
It is not yet clear how many websites will have to adopt the policy.
The ABC said it would not change its approach to advertising on the news website, but would “continue to examine and assess” the impact of its Direct Response Policy.
Advertisement “We will continue to examine the effectiveness of the Direct Response policy and the impact it has had on the value of our business, which includes our advertising revenues,” the ABC said in a statement.
The decision to require the Direct response policy is a response to the rise in online advertising, as well as the concerns about the potential for negative consumer perceptions.
Advertisement The ACCC is also investigating the impact that online advertising has had in recent years.
The ACCCA said it has been tracking the effect of online advertising in Australia for more than 10 years, and it had noticed a dramatic rise in the use of the service.
The watchdog has also found the use and cost of advertising by social media platforms to be “extremely high”.
The ACCCC has also warned that online adverts can have a negative impact on consumer behaviour.
However, it has also said that it is not a good way to get people to engage with online advertising.