A few years ago, Google was all about making it easy to see what was being tracked on your site.
It was also a great place to get the latest traffic statistics from social media.
But now, as the advertising industry begins to focus on analytics, Google is becoming less about tracking and more about analyzing data.
And with a number of new tools coming out to improve ad optimization, we’ve found that Google Analytics has its own set of tricks to help you get the most out of it.
Here are some of the best ways to use the Google Analytics tool to help optimize your online advertising.