The new advertising rules for Ontario are coming into effect this month, and the costs associated with the new rules are starting to add to the costs for advertisers, too.
The cost of the advertising is rising, and advertisers are starting with more money on the line than they anticipated.
The new advertising regulations have been in place for more than a year now, but it is only the first of several changes expected to come into effect in the coming months.
Some of those changes include an increase in the minimum advertising price, a reduction in the advertising limits on social media, and new requirements for new RPs.
Advertising is currently restricted to about $300 for a five-second TV spot.
The new rules have brought the minimum price down to $20 for five seconds of TV ads, and $40 for five minutes of TV advertising.
In addition, the minimum amount of time that a campaign can spend on the TV spot, the amount of advertising time, and how much a campaign is allowed to charge each individual viewer will also be reduced.
Advertisers are already starting to adjust their advertising plans, which have to include an advertising cost.
They will now be required to calculate a new ad cost per viewer, instead of just the cost of an advertisement on TV.
Ads that are smaller than 15 seconds will now have to have a minimum advertising cost of $20.
The minimum advertising costs for RPs will be increased by about 15 per cent to $25 from $20, and for television ads they will be capped at $100 from $300.
Advertisements will be able to be longer and larger than 15 second, as well as being shown more often than in the past.
The advertising limits for social media ads will be expanded to include more social media content, and advertising will be limited to one 30 second television spot per day.
The limits on how much advertising can be shown on social platforms will also increase, to 30 seconds for social platforms and 50 seconds for the rest of the internet.
The TV ads will also have to be shown to people who don’t subscribe to TV.
Ads that are posted on social channels will also see an increase to the minimum maximum amount of television time required to run them.
The limit will now also apply to Facebook posts.
The advertising limits will be raised for online advertising, but that will not be an immediate change.
The rules are designed to limit online advertising to a maximum of three seconds, as opposed to the current maximum of two seconds.
Online ads will still be allowed on YouTube, Instagram and Snapchat, but those ads will have to show up at least 30 seconds before the TV ad and five minutes after the TV.