A new ad campaign will be launched by Canaan Inc., a leading global advertising agency, in Australia in the coming weeks to target US political parties, presidential candidates and political party leaders, according to the company’s chief executive officer.
The campaign, which will be unveiled on Wednesday, will aim to reach voters by engaging them through social media, as well as using the internet, the company said in a statement on Wednesday.
Canaan said it was also launching a similar campaign in the US and Europe in the first half of next year.
The aim of the campaign is to get Australians to “rethink our relationship with politicians”, Mr López said.
The company said it would use the campaign to “raise awareness of the political and policy choices that have been made by US presidential hopefuls and their political parties.”
“We’re aiming to reach a broad spectrum of audiences in a way that will allow us to understand and react in a unique way to their perceptions,” he said.
Mr Lóps said the campaign would include “relevant content, such as videos, tweets, social media posts and the like”.
“There are a lot of people out there who are in a position of power and influence, and this is a way for us to help them reflect on that and think about the kind of people they’d like to see in government,” he added.
The campaign will target “the most important issues” in the country, including the economy, the environment, jobs, and foreign policy, Mr Löpez said in the statement.
“The more people we reach, the better we will get at connecting people across the country,” Mr Lopson said.
“This campaign will help us understand how people see politics in their country and why they want to vote.”
A recent survey conducted by Ipsos found Americans were more likely to say that politicians are not as honest and trustworthy as they think they are than to say they are more honest and honest than they think.
Canaan is the fourth-largest ad agency in the world, with offices in Sydney and Hong Kong.
It is one of Australia’s largest and largest global advertising clients, with $2.2 billion in revenues in 2017.