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A new poll conducted by social media analytics firm SEMrush shows that millennials are more likely to be in favour of ads that feature black people and other marginalized groups.
The company also says that in the US, people are more open to more diverse advertising because advertisers are more willing to “show people their own faces”.
The survey asked 1,000 Americans to vote on which ads they would like to see in the news.
A majority of people said they would be “open to more ads featuring minorities” and “support more diverse ads”, the firm found.
But a further 17 per cent said they “don’t care about diversity”, and only 15 per cent of people were “interested in diversity”.